Building and launching products and programs with purpose.

I am very excited to be working with a passionate team at Facebook, focused on building partnerships and programs that empower community leaders around the globe.

I have the hands-on experience of running virtually every aspect of a business (from finding a product fit and building a brand, to business process optimization) and gravitate towards programs and organizations that are mission-driven and help people live happier, healthier, more connected lives. As an ex-strategy consultant, I'll funnel the new ideas into a structured strategy and roadmap, and lead teams to get results. As an ENFP, empath and mindfulness practitioner, I bring passion, creativity and energy into each engagement.


Holistic Business Design • People Strategy • Health Tech • Public Health • Developing New Business Areas • Strategic Planning & Execution • Global Operations • Cross-functional Project Management • Business Development & Strategic Partnerships • Go-to-Market (GTM) • Data Analytics • Marketing & Branding • Organizational Culture & Structure • ....and building a business from scratch!


Global programs & partnerships, Community programs

Working with a passionate team to build and scale programs and partnerships that support community leaders using the platform. More on Facebook's commitment to community building here.

paris picnic

founder & ceo • paris, france

Launched, scaled, and led all operational activities for high-growth food and tourism startup. Grew business from scratch to €80K+/mo in sales, 15 staff and a #1 ranking (out of 13K restaurants on TripAdvisor). Business is still in operation and I was hands-on with every aspect of building and running the business. As explained to The Local, more detail on the inspiration for the idea here.

Branding, growth strategy & marketing consultant

California & Washington, DC

Developing various business, marketing, and growth solutions, as well as:

  • Strategy projects with wellness/healing and real estate companies,
  • Organizing a Burning Man camp for 140 people, and
  • Co-organizing a 3-day festival in Northern California, Elementum Festival.


marketing & community engagement • Singapore

Led various marketing campaigns, communications, driver engagement and operations activities in one of Uber’s most competitive markets. Projects included improving the driver-partner experience and onboarding program to improve retention.

booz allen hamilton & axios

strategy consultant • Washington, D.C., France & Singapore

Delivered impactful products to clients in the public and private sector. Project work included business process improvement initiatives involving performance management, data analytics and strategic communication. Also provided clients with strategic guidance on the creation and implementation of regional and national programs, and led business feasibility studies and regional market and competitiveness assessments for 20+ countries.


vp of Business operations, marketing & growth • Singapore

RingMD's mission is to improve access to quality healthcare with our suite of impactful, and data-driven products. As the second non-tech hire, I developed solutions for complex problems, including product go-to-market strategies and commercialization, defining the company's branding and marketing strategy, and product management. Also led strategic account management, media relations, user research, and managed RingMD's international expansion in SE Asia.

organization for economic cooperation & development (OECD) 

analyst • paris, France

In this highly-collaborative role, managed financial planning, communications, and monitoring and evaluation (M&E) activities across OECD Directorates and with Member Country Delegations. 

Johnson & Johnson

Distribution intern • new jersey

Focused on data analytics and KPI tracking for J&J's international supply chain, as well as the integration of a new work force at a distribution center.

Katya Kroupnik_Professional Headshot Round.jpg

get in touch:

Want to talk through your new startup idea, make the best of living abroad or looking to break into a new industry? Or just grab a beverage and talk about life?